I’m always on the hunt for ways to take my favorite content management system (WordPress) to the next level. You see, with WordPress, I’ve been able to do quite well on the Internet. BUT, I believe I’ve only seen the beginning of what is possible.
So what has been occupying my time in regards to WordPress? More and more automation. That’s the real bomb to wordpress is the ability to automate as much as possible on a web site to gain maximum impact on everything we do.
The one place that I believe there is a deficit is the area of back linking. If WordPress is the bread and butter of a web site, back linking is the same for ranking. Most ranking occurs for several reasons, but for long term ranking, it’s downright back linking to your web site.
Why would I be obsessed with rankings in the search engines though? I want to capture the number 1 spot in Google, MSN and Yahoo. Plain and simple. Any other spot is unacceptable. More then 40% of traffic to a keyword term is given to the #1 spot and I want that traffic.
The more traffic I can get, the greater my visitors and the better my overall profits. That’s what it all comes down to in the end. Profits. Don’t get me wrong, I love to work on the Internet. I love everything about it. I have to pay bills though and if my favorite thing in the world pays the bills too, then I can do more of it!
So, back to the reason for this article. Automating back links with WordPress. Right now, I’ve come across several ways to do just this, but I’m starting to crack out the programming books to create just a few more. As I mentioned earlier, there is definitely a deficit of automated back linking plugins in the market place right now.
Yes, wordpress can ping your site for you automatically. That’s the first base to getting back linked. Next, WordPress can push out your RSS feed information to RSS aggregators and that’s a great second base.
The home run though, is getting authorative back links to the site for each post on it’s topic matter. These back links have to have an element of diversity in them. From experimentation all hard back links are good, but a mix of back links is the magic.
Diversity in back links are back links from multiple types of sources. For example, from articles, then from comments and then from forum links and then from pdf’s and then from web 2.0 sites and so on. This is the real magic here.
There also has to be diversity in where the backlinks are created. You are trying to reduce the ‘footprint’ of the back links. Let me explain. If you created a new post on ‘fishing rods’. Then right behind it the site can automate a social bookmark to Digg. Then it creates a web 2.0 property on wordpress.com. Then it posts an article to ezine.
Then you create a new post on your same site on ‘red fishing rods’. Then the same syndication occurs exactly the same way on the new post. Well, it won’t take long for the pattern to emerge and the search engines are going to start to discount your back linking efforts.
So, there has to be diversity in the back linking as well when back linking. My question in all of this is how to accomplish this in a semi or fully automated fashion to give us the necessary back links that will boost our site in the long run.
What are we to do? How do we accomplish this grand task. That’s where I’m at right now. How to accomplish all of this in a manner that will satisfy the search engines while at the same time not send us to the loony bin.
I need your help. What can you tell me about what you know in this area or what you’ve come across. Help me build a plan and I’ll reward you by letting you in on the plan and the product when it’s done.
So send me your comments and I’ll be sure to get back to you on this.
Filed under: general wordpress
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