Now, a quick disclaimer before I begin. These are my own thoughts – some I’ve proven and some hypothesized. But all I believe to be good old fashion common sense.

“What has been will be again, what has been done will be done again; there is nothing new under the sun.”  Quote From King Solomon – considered the wisest man who ever lived.

I’ve been studying the elusive goal of getting everything that I publish online to be ranked by all the search engines for the number #1 position.

 At this time, there is little doubt that Google is the leader in search engine web sites, so I will make complete mention of Google in this discussion but I’m sure that it also portrays the other popular search engines.

Google has had a mandate of always satisfying their true customer – the web searcher. Google has come to realize if they wish to remain the leader, then they have to actually give the prospective searcher what they want.

The person searching may not offer Google one single cent towards their bottom line, but Google does realize without the searcher, then Google doesn’t have an audience for their advertising which generates revenue.

With that in mind, and what Solomon mentions, I began to think. What would Google use to find and rank information to searchers?

Here’s what they use in a nutshell: public recognition.

In any other median, the more the eyeballs you command, the more you command. I don’t believe this to be far from the truth with Google and getting our sites ranked either.

So, online, how do you command eyeballs?

Simple – being mentioned by other websites. This would in its simplest form be a backlink pointing to your web site.  Better again is keyword text within a backlink pointing back to your site. This simple act helps to distinguish they subject matter of the backlink.

In past years, building 1,000’s of backlinks back to your web site would do it in a pinch. This was also a time when Google didn’t make any distinction between true backlinks (or recommendations) and faked backlinks through the use of automated or paid backlinking services.

Google though, has to keep to their mandate and ensure that they rank good content for prospective searchers.

With that in mind, Google’s search algorithms have gotten smarter at looking for patterns. One of the fastest ways a computer can discern large amounts of data is by finding a common footprint or pattern within the data.

Considering the fact that there a literally billions of web pages that are indexed by Google and other search engines, this may be the only sure and quick way to distinguish between true backlinks to your web site and self done backlinks.

Unfortunately also, we are now forced to a pattern of creating many backlinks to our legitimate (non-spammy) web site just to get recognized in today’s day and age.

So how are we to get recognized by the search engines by creating backlinks without triggering the alarm within the Google system that our backlinks are not to be trusted?

We need to learn how to properly cover our tracks. In other words, make sure we don’t leave a foot print that the Google computers can recognize as a pattern.

We need to ensure we create diversity in our linking strategy. This I believe is the number one thing we can do.

So how do we create diversity?

  1. Don’t try to post the same content to multiple websites. This is a clear foot print in my opinion.
  2. Don’t try to post the same backlink and linking text to your websites. Mix up the backlinks and use these backlinks to deep link into your website with multiple keywords that portray the same subject matter.
  3. Create backlinks with multiple services. Don’t just social bookmark. Don’t just post articles. Don’t just create web 2.0 properties. Do all of these together.
  4. When creating diverse backlinks, make sure you don’t start following a cookie cutter pattern. This is the reason that closed link wheels lost their potency. Even open link wheels are going to become too much of a foot print as Google gets smarter and smarter.
  5. Don’t create 1,000’s of backlinks within a couple of hours and then nothing after. I believe creating up to 10-20 quality backlinks a week to a site over the course of let’s say 6 weeks will have much strong impact.

With these points in mind, how can we do this while not working 30 hour workdays?

  1. Make use of good spinner software. If you can find spinning software that can spin content at multiple levels, this is ideal. Check out ‘the best spinner’ or ‘magic article spinner’.
  2. Find good automation tools to post to article directories, social networks and web 2.0 properties.
  3. Don’t overdo it. Like chocolate cake, each a piece each and every day. Don’t try to gobble the cake in a day.
  4. Create good notes and vary your linking strategy day by day and site by site. This will give your linking efforts more randomness and less chances of becoming a foot print.
  5. Consider taking some time to learn some web automation tools to create backlinks in a semi-automated fashion. Definitely an advanced move but reasonable.
  6. Consider hiring on some good virtual assistants to create backlinks for you. Supply them with your information to be posted, pre-spun and teach them how to ‘randomize’ your backlink strategy.
  7. Put aside money every month to educate yourself from others. I personally spend between $500 to $1,000 per month on materials that I purchase from others. You will get dudes at times, but you will never find the diamonds if you are not willing to dig through some dirt. This to me is the #1 thing to keep doing. Keep educating yourself to get smarter and smarter each and every day.

If you follow this path, you will be successful. There will be nothing that will stop you.

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Filed under: Mindset

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