I’ve been involved with an interesting conversation that I thought you’d enjoy hearing about. This conversation is near and dear to every internet marketer’s heart – finding profitable keywords and what is the right keyword search tool.

 We have more and more keyword search tools available to us today then marketers had even just a year or two ago. But sometimes, this can cause more problems than solves. But let me elude to the conversation I was having with a couple of other marketers. It revolves around the comparison of two great tools, Market Samurai and Micro Niche Finder.

 Which keyword search tool to use was the whole conversation. Which to trust? And what do their numbers mean. I’ve had extensive experience searching keywords and with Market Samurai, since I have owned it from day one of its release, I really can find great keywords with it.

 But recently, I was talking with a fellow marketer and he really likes Micro Niche Finder. Being the kind of guy that I am, I purchased this software and initially I was just a bit disappointed. It can across as too simplistic in comparison to Market Samurai. But this is where its power lies. Being able to very quickly analysis many keywords, very simply and very quickly.

 But this article is not a sales letter for any specific keyword search tool. It’s an information email to help you find great keywords. I mentioned the two pieces of software, simply because I wanted to mention that Micro Niche Finder is doing its patrons a great service when presenting keyword search volumes.

Please let me explain. When I search out a keyword in Market Samurai, it is the norm to search out keywords that have a ‘broad’ search volume. A broad search volume is a combination of all the volume of all variations of that keyword. For example, if your keyword was ‘dog training’, you would also see all the searches on ‘training dogs’ as part of the ‘broad’ volume.

This is a critical mistake made by many internet marketers… 

This is a critical mistake made by many internet marketers, one that I made for a long time. You’ll find a keyword that projects a broad search volume of 10,000 searches per month, but you need to drill down and see what the ‘exact’ search volumes are. The exact volumes on that same keyword could be only 650 searches per month.

So, you’d run off and spend time and money creating a great new website and nothing. Maybe ten visitors per day! If you did your homework and really checked out the exact volumes, it’s much more telling to you on what number of visitors you could see.

 That’s your starting point when using a keyword search tool. Upon comparing numbers in Micro Niche Finder, I noticed that the monthly search volumes were about 90% of the exact search monthly volumes from other keyword search tools! Very good. Not only do they give you exact results, they place in a small buffer against monthly volume anomalies.

This is a great place to be. Now, what volumes should your keywords have for monthly exact searches? I personally will have two types of keywords that I’ll target. Primary keywords and secondary keywords. I’ll base my website upon the primary keywords and the secondary keywords just help to add volume to the number of monthly visitors.

For the primary keywords, I like to see monthly volumes of at least 50 exact searches per day or 1500 searches per month. For secondary keywords, 20 exact searches per day or 600 per month. I also will like to have a gross volume of about 5,000 or more monthly exact searches with all my keywords per month. I actually shoot for much higher then that, but if the keywords don’t meet this low bar, I move on.

So, now, what do you do with these great keywords? How do you weed out even more of the keywords you don’t want to focus on? And what makes a great keyword?

I intend to answer all of those questions and many more very soon here on usingwp.com. Please stay tuned!

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